Microsoft is working on technology that will Fail Amazon Go. Eleminates checkout lines from stores, in a nascent challenge to Amazon’s automated grocery shop, six people familiar with the matter told Reuters.
The Redmond, Washington-based software giant is developing systems that track what shoppers add to their carts. Microsoft has shown sample technology to retailers from around the world and has had talks with Walmart about a potential collaboration.
Microsoft’s technology aims to help retailers keep pace with Amazon Go, a highly automated store that opened to the public in January.Cameras and sensors identify what they remove from themself. When the customers are finished their shopping, they simply leave the store and Amazon bills their credit cards on file.
Amazon Go, which will soon open in Chicago and San Francisco, has sent rivals scrambling to prepare for yet another disruption by the world’s biggest online retailer.
For Microsoft, becoming a strategic ally to retailers has meant big business. In addition to developing technologies, it ranks second behind Amazon in selling cloud services that are key to running e-commerce sites, for instance.
It is not clear how soon Microsoft would bring an automated checkout service to market, if at all, or whether its technology would be the answer retailers are looking for. As the next big innovation in shopping, one that Amazon’s competitors cannot afford to ignore.
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